Porcelain's Hygienic and Technical Advantages for Pools
In the pool industry, hygiene, aesthetics, and longevity are more than just design preferences—they are essential for user health and operational efficiency. Serapool Porselen’s Porcelain Tiles meet all three criteria, positioning the brand as an innovation leader.
With its non-porous structure and Low Water Absorption, porcelain prevents bacterial growth and eliminates hygiene concerns seen in other materials. Resistant to sudden thermal changes, porcelain minimizes deformation risk, making it ideal for hotels, villas, and public Pool Renovation projects.
“In both public and private Swimming Pools, creating a healthy environment is essential. By introducing the most Safe, Durable, and Hygienic solution—porcelain—we believe we’ve pioneered real innovation in the industry.”
Merging Functionality and Emotion: The Design Power of the Natural Series
Serapool’s design philosophy aims to create not only technical excellence but also emotional connections. Inspired by nature, the Natural Series offers 25 designs and 9 surface textures per model, giving architects limitless creative freedom. These combinations allow the creation of underwater depth, movement, and texture—especially appreciated in high-end projects.
“As people long for nature-inspired environments, we designed the Natural Series to reflect that. We introduced new formats and designs—like the unique 33x66 dimension—never before seen in Swimming Pool Tiles, making us stand out in the industry.”
Natural Series: Built to Last with International Standards
From UV Resistance and Chemical Resistance to Scratch-Resistant Ceramic Tiles and impact durability, the Natural Series meets the technical demands of commercial pools. Its resistance to fading, staining, and surface wear ensures long-term aesthetics and lowers maintenance costs.
“All our products, especially the Natural Series, are engineered to withstand UV rays and harsh pool chemicals. Backed by international certifications, their surface durability against scratches and impacts ensures they remain vibrant for years.”
Six-Phase Production Excellence
Durability at Serapool doesn’t just come from quality raw materials—it stems from a rigorous production process. Starting with clay preparation and followed by dewatering, shaping, drying, glazing and printing, and firing at high temperatures, the six-phase cycle guarantees the strength and hygiene of each tile.
“Our Porcelain Tiles go through a six-stage process. Each stage—from clay processing to high-temperature firing—is executed with precision to ensure maximum quality and Anti-slip Finish.”
Artsera: Personalized Pools, Designed with Precision
Serapool’s exclusive Artsera technology allows logos, patterns, and even photographs to be embedded onto porcelain using advanced digital printing. This offers architects creative freedom in private villas and hotels, making each Pool Tiles installation a personalized experience.
“Artsera transforms pools into unique reflections of individual taste. Any desired image, design, or theme can be applied to Porcelain Tiles. Our production capabilities are fully equipped to deliver on these bespoke demands.”
Innovation-Driven with Strong R&D and Manufacturing Power
Since 1990, Serapool has gone beyond production by developing pioneering solutions for the industry. With an annual R&D investment of over $200,000, a production capacity of 1 million square meters, and more than 1,000 distinctive products, Serapool leads pool design both in Türkiye and across 96 countries.
“With dedicated teams focused on R&D and boutique manufacturing, we tailor production to individual needs—delivering any design, in any quantity, on time.”
Strengthening the Global Reputation of “Made in Türkiye”
Thanks to high-quality, design-forward production, Serapool elevates Türkiye’s position in the global pool market. With exports to over 100 countries, the company not only reduces imports but also contributes to the national brand image.
“As Türkiye’s first manufacturer of Porcelain Pool Tiles, we feel responsible not only for growing our brand but also for shaping the industry’s vision. Our exports now reach 96 countries across five continents.”
Beyond Product: Experiential Sales at the Istanbul Showroom
Serapool’s approach is not limited to offering products—it’s about creating experiences. The renovated Istanbul showroom provides 3D modeling, online presentations, and architectural consulting to deliver tailor-made solutions for architects and investors.
“In our showroom, we support every project step with expert guidance. Thanks to our professional team and 3D services, clients can visualize their future pools before they are built.”
