Serapool Porselen Named “Innovative Porcelain Pool Coating Manufacturer of the Year”
With its pioneering vision and groundbreaking product designs, Serapool Porselen has been honored with the title of “Innovative Porcelain Pool Coating Manufacturer of the Year” at the prestigious Turkey Innovation and Achievement Awards. Among the standout innovations that led to this recognition is the Natural Series, a collection inspired by the colors and textures of nature.
Back in the 1990s, Serapool Porselen made history by producing Turkey’s first porcelain pool tile. The brand also introduced the concept of bespoke, boutique-style production for the first time in the industry. For Serapool, innovation means “doing what has never been done before.” With this mindset, the brand continues to lead the sector with first-of-its-kind developments.
The Story Behind the Award
Serapool Porselen’s approach to innovation is built not just on creating something new, but on redefining what’s possible. From launching the country’s first porcelain pool tile to introducing personalized production methods, the brand has consistently reshaped industry standards—now on a global scale.
As Öznur Doğan, Corporate Communications Manager of Serapool Porselen, explains:
“Behind all our achievements lies the ambition of turning a Turkish company, backed by quality and innovation, into a globally recognized brand.”
Natural Series: Bringing the Colors and Textures of Nature into Pools
Inspired by the beauty of nature, the Natural Series combines nine different surface designs to offer a unique visual and tactile experience in every tile. This collection, which brought the Patchwork style to swimming pools for the first time, opened a whole new chapter in the industry.
Departing from standard tile sizes, Serapool introduced a bold 33x66 cm dimension that not only enhances architectural originality but also adds a modern elegance to any pool. Moving beyond the outdated mosaic look, designers and homeowners now have access to a more natural, character-rich pool aesthetic.
Sustainability at the Heart of Our Production Philosophy
The Natural Series is not only defined by its design, but also by the environmentally responsible practices behind its production. Serapool Porselen is deeply committed to eco-conscious manufacturing principles:
- Minimizing waste generation
- Improving energy efficiency
- Reducing harmful chemical use
- Enhancing product durability
Each tile is designed with the goal of leaving a greener planet for future generations—merging aesthetic excellence with responsible production.
A Brand Growing with Global Vision
Today, Serapool Porselen exports to 96 countries and continues to elevate its global brand presence. In 2023, the company expanded its production capacity to 2 million square meters and introduced 10 new product collections to the market—each one reaffirming its leadership in innovation.
“Our goal of becoming a global brand is not only about Serapool—it’s also about enhancing the global reputation of Turkish manufacturing.”
Serapool Porselen: A Pioneer of Industry Firsts
- Turkey’s first porcelain pool tile manufacturer
- The first to offer boutique, personalized production
- The first brand to introduce the Patchwork style to swimming pools
- The first to produce tiles in 33x66 cm dimensions
- Preferred in over 250,000 pools with a product portfolio exceeding 1,000 varieties
Final Word: A Brand that Expands the Vision of the Industry
Serapool Porselen is more than a manufacturer—it is a visionary force shaping the future of its industry. Combining aesthetic design with functionality in every project, the brand continues to elevate the global perception of Made in Türkiye through innovation, quality, and trust.
Explore the Natural Series and discover how we’re reshaping pool design around the world.
