Murat Kurt, Technical Coordinator at one of Turkey’s leading hotel chains, Elite World Hotels, emphasizes that in large-scale hospitality operations, the choice of pool materials plays a crucial role—not only in aesthetics but also in hygiene and operational efficiency.
At Elite World Sapanca, a transformation took place after challenges with previous materials. The collaboration with Serapool Porselen brought about more than just technical improvements—it significantly enhanced guest satisfaction and ensured a higher standard of sustainable service. In this interview, we discuss the long-term performance of Serapool products, technical application processes, and the operational benefits of the Olcay Mix from the Natural Series.
Porcelain vs. Pebble: Superior Hygiene and Durability
In high-traffic hotels like Elite World Sapanca, multiple pool types operate simultaneously. Here, material choice becomes a decisive factor not only for aesthetics but also for operational continuity. Murat Kurt explains that after experiencing issues with previously used pebble products, they reassessed their options with Serapool Porselen and selected the most suitable solution.
According to Kurt, this partnership yielded remarkable results in terms of both hygiene and design appeal, with the applied products making a direct impact on guest satisfaction.
How did you decide to implement Serapool products at Elite World Sapanca, and which ones were used?
“About 2 to 2.5 years ago, we started facing issues with the pebble products we were using. After consulting with Serapool Porselen, we selected the right product together. We opted for Olcay Mix from the Natural Series, which made a major difference in both hygiene and aesthetics.”
Balancing Hygiene and Ease of Maintenance
In pools with heavy usage, maintaining hygiene standards goes beyond regular cleaning—it begins with the right materials. With its hygienic structure and visual appeal, Serapool Porselen’s Olcay Mix meets both cleanliness and aesthetic expectations in commercial facilities. According to Murat Kurt, this product has been implemented across the hotel group and has received very positive guest feedback.
You mentioned Olcay Mix is hygienic. How does it help with ease of maintenance in high-traffic pools? What feedback have you received?
“Hygiene, cleanliness, and visual appeal are extremely important to us, and Serapool meets these expectations. We’ve received very positive comments from our guests.”
Long-Term Partnership: From Technical Support to Supply Chain Excellence
In large-scale hotel projects, success relies not only on product quality but also on efficient supply chains, timely delivery, and solution-focused service. Murat Kurt highlights that their long-standing collaboration with Serapool has been supported by robust logistics and engineering services—positioning Serapool not just as a supplier, but as a strategic partner.
What advantages has working with Serapool brought? How would you describe Serapool’s corporate culture and product value?
“We’ve worked with Serapool for 15 years. They offer excellent product variety, engineering support, quality, and timely delivery. We’re continuing this collaboration in new projects as well.”
Timely Delivery & Logistics
In commercial spaces such as hotels, timely product delivery and alignment with construction timelines are as critical as technical specifications. Serapool stands out in this area by ensuring reliable delivery schedules and seamless on-site integration—factors that Murat Kurt highlights as decisive in their continued preference for the brand.
How do you plan to continue your collaboration with Serapool?
“Considering the quality of their products and services, especially their adherence to delivery timelines, Serapool is a brand I can recommend to all investors. We’ve never experienced a single delay.”
