Interior architect Arda Erenel selected Snow White from Serapool’s Natural Series for a residential project in Ilıca, İzmir, creating a pool design that elegantly blends aesthetics and functionality. In this interview, we will delve into the architectural value of porcelain tiles, the influence of product variety on user preferences, and the technical support provided during implementation.
Material Selection: Not Just Aesthetic, But Functional
Arda Erenel’s preference for Serapool Porcelain products stems not only from aesthetic concerns but also from the technical advantages they offer. Products like Snow White create a refreshing ambiance in pools with their light-reflecting surfaces, while details such as size, texture, and color bring a sense of cohesion to the project.
We understand this is not the only project where you've used Serapool Porcelain. Could you share more about other projects where you’ve used the products?
I primarily use Serapool Porcelain products in residential projects. One of the main reasons is that I’m an architect who values product variety and quality. More importantly, the homeowners we work with are particularly impressed by the range of colors, sizes, and material details. In this year’s project, we had great pleasure using Serapool Porcelain products across different textures, sizes, and finishes—and we’re very satisfied with the result.
Architectural Depth Brought by Porcelain
Porcelain adds significant architectural value not only indoors but also in outdoor spaces like pools. Serapool Porcelain’s products, developed specifically for pool use, provide visual continuity through Inner Trim and Outer Trim details while offering unmatched technical compatibility.
Designing and manufacturing porcelain tiles specifically for pool use provides a major advantage in terms of both aesthetics and functionality.
With the introduction of porcelain to the pool sector, I believe a major gap has been filled. Designing a porcelain product solely for pool use provides a serious design advantage. For example, you achieve a seamless look for the entire pool. You can also create more aesthetic and functional details in Inner Trim, Outer Trim, and special finishings.
Breaking Industry Norms with Unique Sizes: The Impact of 33x66
While standard tile sizes create repetitive visuals in projects over time, Serapool Porcelain's unique 33x66 cm dimensions establish a minimalist yet impactful architectural depth. These dimensions contribute to both surface harmony and visual perspective.
Serapool Porcelain products differ from standard Pool Tiles in terms of dimensions. How do you think these sizes benefit the industry?
Different sizes, above all, create visual distinction. With products like Snow White and Silver Travertine, we were able to achieve a more natural surface texture. Additionally, the 33x66 cm size offers an advantage—because traditional Pool Tiles, often produced in a few common sizes, start to look ordinary. Serapool Porcelain’s offering here made a real difference.
Designing the Color of Water with Snow White
In pool design, not only the cladding but also the tone of the water plays a key aesthetic role. Snow White evokes clarity and freshness, contributing positively to user perception. The architect’s choice clearly demonstrates the architectural value of this product.
Why do you think Snow White is so preferred?
The color of the water... Lighter tones in pools give people a sense of calm and openness. Snow White offers a beautiful water image in the pool. Once people see Snow White, they don’t feel the need to compare it with other options.
Collaborative Design: Making Material Decisions with Clients
In material selection, not only the architect but also the user’s expectations shape the project. Analyzing the real tone and surface of the sample tile speeds up the decision-making process and secures the final design outcome.
In this project, Snow White was used inside the pool and Silver Travertine around it. Who made the final decision—was it you or the client?
We conducted a preliminary study on your website with our client. Then we contacted your İzmir distributor. They provided us with samples. Once we saw the real color and size, the client instantly found the pool color they had envisioned and made their final choice accordingly.
Ease of Application and Technical Support in Challenging Conditions
In pool projects with curves or custom geometries, the skill of the implementation team is as critical as the product itself. During this process—supported by 3D modeling—Serapool Porcelain’s technical team delivered flawless coordination.
Did you encounter any technical issues with the product during pool construction? How did Serapool Porcelain support you?
I can sincerely say that the support exceeded my expectations. This is not a diplomatic answer—it’s the truth. The Serapool Porcelain teams asked highly relevant technical questions and gave accurate direction. We didn’t encounter any problems during installation. Experience is key when it comes to pools. The expert applicators installed Serapool Porcelain products even in highly complex, curved, and irregular designs without issues. Their familiarity with the product meant that I had no difficulties during the entire process.
Trust in the Brand, Investment in the Future
Not only product satisfaction but also after-sales service quality strengthens loyalty to the brand. Arda Erenel’s decision to use Serapool products in future projects reflects the depth of this trust.
Are there any upcoming projects?
Yes, I’m planning a new project, and I will definitely use Serapool Porcelain again. This is a sign of my trust in the brand. The advantages that Serapool Porcelain offers—both before and after the sale—provide great assurance to me and my clients.
