Serapool Porselen Named “Innovative Porcelain Pool Tile Manufacturer of the Year” at the Turkey Innovation and Achievement Awards
With its pioneering vision and innovative products, Serapool Porselen continues to shape the pool industry, earning the prestigious title of “Innovative Porcelain Pool Tile Manufacturer of the Year” at the Turkey Innovation and Achievement Awards. Among the key highlights that contributed to this recognition was the brand’s nature-inspired "Natural Series", a collection that blends engineering excellence with timeless aesthetic value.
Since the 1990s, Serapool Porselen has been a driving force in the industry, producing Turkey’s first porcelain pool tiles and introducing a bespoke manufacturing approach that redefined sectoral standards. For Serapool, innovation means doing what has never been done before—and this philosophy continues to set the brand apart.
Behind the Award: A Story of Vision and Innovation
For Serapool Porselen, innovation is not just about developing new products; it’s about achieving the unprecedented. As the first brand in Turkey to produce porcelain pool tiles and to introduce custom-tailored, boutique manufacturing, Serapool has since carried this pioneering spirit onto the global stage.
As stated by Öznur Doğan, Corporate Communications Manager at Serapool Porselen:
“At the core of every success lies the ambition to transform a Turkish manufacturer into a global brand—one that proudly stands behind the quality and innovation of its products.”
Natural Series: Bringing the Colors and Textures of Nature into Pools
Inspired by the natural world, the Natural Series offers a unique tactile experience with nine distinctive surfaces combined into one cohesive collection. With its innovative use of varied textures and tonal transitions, the series has introduced the Patchwork style to pools for the very first time, setting a new design trend in the industry.
Developed beyond conventional dimensions, the 33x66 cm tiles enhance architectural distinction and bring modern elegance to poolside aesthetics. Going beyond the traditional mosaic look, users achieve more harmonious, stylish, and nature-integrated pool designs.
Sustainability at the Heart of Our Manufacturing Philosophy
The Natural Series stands out not only for its visual appeal but also for its environmentally responsible production. Serapool Porselen is committed to eco-conscious manufacturing principles:
- Minimizing waste generation
- Maximizing energy efficiency
- Reducing the use of harmful chemicals
- Enhancing product durability
Each tile is designed with the goal of contributing to a greener future, embodying both aesthetic excellence and responsible manufacturing.
A Global Brand with an Expanding Vision
With exports to 96 countries, Serapool Porselen continues to strengthen its global brand identity. In 2023, the company increased its production capacity to 2 million square meters and launched 10 new product lines, reinforcing its leadership in the sector.
Our aim to become a world-renowned brand goes hand in hand with our commitment to elevating the global perception of Turkish manufacturing excellence.
Industry Firsts Introduced by Serapool Porselen
- The first porcelain pool tile manufacturer in Turkey
- The first brand to implement boutique and custom-tailored production
- The first to apply the Patchwork style in pool design
- The first to develop tiles in 33x66 cm dimensions
- A preferred brand in over 250,000 pools with more than 1,000 product variations
Final Word: A Brand That Redefines Industry Standards
Serapool Porselen is not only a product innovator but also a visionary brand that sets the course for the industry. By harmonizing functionality with refined aesthetics in every project, Serapool continues to enhance the reputation of Turkish craftsmanship in global markets.
