As the leading brand in the porcelain pool tiles industry, Serapool has expanded its export network to 104 countries with its innovative, aesthetic, and functional product range that sets new standards in the sector.
Driven by the vision of becoming a “global brand,” Serapool continues to gain worldwide recognition with its high-quality and aesthetically refined porcelain tiles. Serapool Porcelain, which transforms swimming pools into captivating atmospheres in terms of both form and function, now exports to 104 countries across 6 continents. Producing porcelain pool tiles suitable for year-round use in diverse climates—ranging from the Far East to America, Europe, Scandinavia, and Africa—Serapool brings architectural excellence to projects of all styles and eras, from classic to modern, rustic to art deco, through its expansive product portfolio.
Committed to sustainable excellence, Serapool constantly redefines innovation in pool design. Corporate Communications Manager Öznur Doğan notes, “We have elevated the design language with the unique colors, textures, patterns, and sizes in our pool tiles. This variety allows users, designers, and architects to realize the atmosphere they envision. It has also played a key role in expanding our international presence. With the power of passion and perseverance, we now export to 104 countries across 6 continents. Our strength lies in the quality of our products, and our quality stems from porcelain being an exceptional material for swimming pools.” Serapool products are not only used in swimming pool projects, but also in luxury residences, hospitality, spa and wellness centers, water sports complexes, design, architecture, landscaping, construction, and real estate industries.
“Serapool’s holistic approach to pools creates pure and elegant aesthetics”
Serapool is a brand that never stops developing new products, functional solutions, and unmatched designs. Explaining the reasons behind reaching 104 export destinations, Öznur Doğan continues, “With our technical innovations and specialized products, we’ve brought real transformation to the industry. Most importantly, we don’t just design for pools—we deliver comprehensive solutions for the entire poolside. Our collections consist of premium porcelain tiles and complementary porcelain pieces. Serapool’s holistic and sustainable approach to swimming pools enables a clean, elegant appearance in pool designs.”
With over 1,000 product variations, Serapool Porcelain provides tailored solutions for pool users. Among the most in-demand lines are the Olympic and Natural Series, both made of 100% porcelain. These tiles are impermeable, non-porous, and exceptionally durable. Their strength is enhanced by firing at high temperatures and pressing at 300 kg/cm². As a result, they offer high chemical resistance, unaffected by chlorine and other common pool chemicals.
Serapool transforms swimming pools into captivating spaces
With unique colors, textures, and sizes, the Natural Series stands out as one of the most preferred collections in both domestic and international markets. These series offer countless layout alternatives for swimming pools and their surroundings, with limitless personalization options that reflect users' lifestyles and preferences. Highlighting the seamless harmony between nature and water, Serapool’s porcelain tiles transform pools into visually stunning and functionally superior environments.
Öznur Doğan emphasizes that Serapool’s porcelain pool tiles are built to withstand the harshest weather conditions. “These tiles are resistant to sudden and extreme temperature changes, showing no surface cracking due to thermal stress. They also offer excellent resistance to frost and thermal shock. They are unaffected by UV rays, ensuring no color fading or structural deformation over time,” she adds.
Personalized pool design with Artsera technology
Thanks to Serapool’s Artsera technology, custom motifs and photographs can be applied to pool surfaces upon user request, enabling a distinctive and personal pool experience. Serapool Porcelain is more than a producer of porcelain pool tiles—it is a brand that brings meaning and joy to the moments people spend in the pool. This joy is made possible through high-value, 100% porcelain-based products. Beyond material strength, the uniqueness of Serapool’s designs further enhances its positioning in the global market. Thus, Serapool holds a prominent place in the global pool tile industry, not just within Turkey.
Doğan also shared Serapool Porcelain’s targets for 2024. “We aim to increase our global presence with differentiated products and services and become the preferred brand for even more people each year. We see this new period as a strategic opportunity to expand into new markets and strengthen our presence in existing ones. We are constantly working to develop new formulas and create pioneering designs. One of our greatest goals is to contribute to Turkey’s industrial growth and promote domestic manufacturing in the porcelain pool tile industry. In line with this, we will continue to design products that meet real needs, inspire happiness, lead the way, and proudly represent our country on the world stage,” she concluded.
