In today’s architectural projects, not only aesthetics but also technology and user experience take center stage. With its renewed showroom concept, Serapool combines all three to offer an inspiring experience area for building professionals and investors. Featuring nature-inspired designs, 3D modeling support, and digital showroom solutions, Serapool removes limits in pool projects. In this article, we dive into Serapool’s architectural vision and the exclusive experience it offers its visitors.
Inspired by the serenity of nature, Serapool unites aesthetics and engineering in ceramic and has transformed its Istanbul Pendik showroom into a modern experiential space. The renewed showroom is more than a display area—it’s a design destination for architects, investors, and end users.
Anticipating tomorrow’s building trends, the showroom seamlessly integrates physical and digital interaction. Thanks to 3D modeling services and the interactive digital showroom, visitors can explore project-specific solutions in detail—without even stepping into the space.
The architectural character of the new showroom is defined by Serapool’s nature-inspired Natural Series. This collection of 32 unique designs in various textures and tones brings organic harmony to spaces. Featuring the industry’s first-ever 33x66 cm tile dimensions, these porcelain tiles are crafted for professionals who aim to go beyond the ordinary.
The rich variety of the Natural Series provides designers with greater flexibility while allowing each project to embody a unique identity.
At the heart of the Serapool showroom is a personalized approach for every visitor. Experienced sales and technical teams listen to project details and recommend products that meet both aesthetic and functional expectations. When needed, services like site visits, measurements, and product sampling are also provided.
The true visual impact of the tiles when in contact with water is presented through high-resolution visuals and videos from reference projects—allowing designers and investors to make informed decisions with a clear vision.
At the renewed showroom, a pool project never remains just an idea. Using professional software like AutoCAD, 3ds Max, Lumion, and Photoshop, the project is transformed into a 3D digital model. Light, water, color, and texture interactions are modeled exactly to deliver final visualizations. This not only simplifies decision-making but also enables the imagined pool to become a perfect reality.
In cases where physical visits are not possible, Serapool’s digital showroom concept takes over. With live virtual sessions, products are professionally introduced, and real applications are shown through reference projects. This allows clients from anywhere in Turkey or around the world to enjoy a full showroom experience remotely.